This timely, comprehensive study examines how racism manifests
online and highlights the antiracist tactics rising to oppose it
From cell phone
footage of police killing unarmed Black people to leaked racist
messages and even comments from friends and family on social media,
online communication exposes how racism operates in a world that
pretends to be colorblind. In When the Hood Comes Off, Rob
Eschmann blends rigorous research and engaging personal narrative to
examine the effects of online racism on communities of color and
society, and the unexpected ways that digital technologies enable
innovative everyday tools of antiracist resistance.
Drawing on a wealth
of data, including interviews with students of Color around the
country and analyses of millions of social media posts over the past
decade, Eschmann investigates the influence of online communication
on face-to-face interactions. When the Hood Comes Off
highlights the power of the internet as an organizing tool, and shows
that online racism can be a profound wake-up call. How will we
respond?