Do you have, work for, or dream of starting a business or
organization that positively impacts the world while also turning a
profit?
Radical Business
is a blueprint for business owners and businesses ready to usher in a
newer, practical form of doing business. By learning more about what
a social enterprise is and how it can apply to any business,
employee, activist, consumer, or citizen, we can use the golden rule
as a catalyst for a different mindset.
Radical business
is not a brand new operational system, it's a way of returning to the
root or origin. A genuinely radical
business goes back to its root purpose: to meet a customer's
need, solve a problem, and provide value.
David Gaines
outlines his Seven Seeds framework for a truly radical
business model, including:
Supply Chain: Behind
Every Product Is a Story
Employees:
Successful Brands Are Built By Happy Teams
Customers: What is
Ethical Marketing?
Community: Fostering
Healthy Interdependence
Competitors: A
Rising Tide Lifts All Boats
Environment:
Rethinking the Costs & Benefits to Going Green
Self: True
Sustainability Requires Self Care
In Radical
Business, Gaines provides real-life business insight with case
studies of successful companies who have taken action to grow their
profitability and positive impact. He provides actionable steps
towards making a positive impact with in-depth analysis of supply
chain, employee, customer, competitor, communal, and environmental
interactions.
As the world rapidly
changes, and we realize that it needs more businesses that do good,
Radical Business can help us leave the world better than we
found it.
