Today's cafes are the
ultimate multi-use facility, part social gathering venue, part home
office and study hall, they each have unique requirements based on
the needs of their clientele. Perhaps first and foremost, a space is
required that reflects their tastes and comfort level, but also
provides quality goods and amenities. Consumer experience is
paramount in this highly competitive environment and it takes a
strong identity to stand out and capture market share. From
interiors, to logos and packaging design, their branding must be
cohesive and distinctive from those of competitors. Meet You at
the Cafe presents some of the best cafe brands around the world
with an illuminating history of both coffee and coffee shops.