Brujas follows a growing subculture of younger witches led
by Afro-Latinx immigrants and indigenous Americans who are taking up
the label to reconnect to their spiritual roots, practice healing
arts, and express their politics
Witchcraft has made a comeback in popular culture, especially among
feminists, and there is a new kind of witch emerging in our cultural
consciousness: the bruja. Brujas chronicles the magical lives
of these practitioners as they extend their personal rituals to
larger self-care and activist movements and use their services to
empower young people of color. The bruja represents the new “witch”
of the United States, a practitioner who melds ancient tradition with
new technologies and mirrors the diversity and activist spirit of
today’s youth. Brujas reminds us that witchcraft is more
than a trend—it’s a movement.
Brujas follows this movement from its historical practices to
its current manifestations. Through profiles of bruja practitioners
who make their living offering magical products and services, author
Monteagut examines the conflicts that have arisen as spiritual
traditions are appropriated and commodified. Brujas also
delves into the historical practices from which brujas borrow to
provide readers with information and resources to begin their own
spiritual practices and businesses. Above all, the bruja movement is
about empowering people to find the healing magic in their own lives
and to imagine a happier and healthier world.
