Lessons
from the groundbreaking grassroots campaign that helped launch a new
political revolution
Rules
for Revolutionaries is a bold
challenge to the political establishment and the "rules"
that govern campaign strategy.
It
tells the story of a breakthrough experiment conducted on the fringes
of the Bernie Sanders presidential campaign: A technology-driven team
empowered volunteers to build and manage the infrastructure to make
seventy-five million calls, launch eight million text messages, and
hold more than one-hundred thousand public meetings--in an effort to
put Bernie Sanders's insurgent campaign over the top.
Bond
and Exley, digital iconoclasts who have been reshaping the way
politics is practiced in America for two decades, have identified
twenty-two rules of "Big Organizing" that can be used to
drive social change movements of any kind. And they tell the inside
story of one of the most amazing grassroots political campaigns ever
run.
Fast-paced,
provocative, and profound, Rules for Revolutionaries
stands as a liberating challenge to the low expectations and small
thinking that dominates too many advocacy, non-profit, and
campaigning organizations--and points the way forward to a future
where political revolution is truly possible.